Blockchain technology, since its conceptualization, has been widely adopted for its flexibility and transparency. Time and again, various technologies are being integrated with blockchain to derive greater efficiencies, and digital marketing in one among the recent and favorite genres.
One of the major ad.ded advantages of blockchain technology favoring digital marketing is the smart contracts feature that enhances the accountability of transactions. Once created, the smart contracts cannot be altered or changed, but only be replaced by another contract. Therefore, entities bound by the smart contract will be unable to tamper with the agreement. This agreement serves as a secure and transparent channel for monetary exchanges and shares. These contracts bare no influence or authority of third-party regulators and hence, is considered as a standardized medium of asset exchanges.