The Webtrends Analytics for SharePoint 2010 tags directly interact with the SharePoint 2010 Portal template structure, enabling rich data collection and analysis and, helping to
identify the areas that are working and those that need improvement. Webtrends provides rich, sessionized data, meaning you can understand what unique visitors are doing, the
paths they are taking, scenarios they complete or abandon, and more. Microsoft’s embedded analytics, on the other hand, is aggregate in nature, meaning you only
understand basic counts – number of page views, number of referrers, number of queries – or simple counts of individual items such as top pages or top referrers. But that’s pretty
much it. And there’s not much you can do with that data to optimize your site
Webtrends provides everything you get from Microsoft and more – a truly robust analytics solution for understanding the usage of your SharePoint sites. And while “custom reports”
in the Microsoft world means being able to export aggregate reports to Micosoft Excel, Webtrends provides true custom reporting capabilities, ensuring that we can measure any
type interaction on any type of SharePoint site – communities, intranets, media sites, commerce sites
Aryan Nava 